Marketing for Health Practitioners

Introduction

What is health practitioner marketing?

Your story, vision and mission

Your brand

Defining patient, referrer and partnership types

Competitor analysis

Tag line and key messages

Setting your marketing objectives

Measurement and tracking

Making sure your marketing activities meet healthcare advertising laws and regulations

Introduction

The role of your website

What should you have on your website?

6 simple ways you can help your website appear on the first page of Google

Setting up Google My Business

Setting up Google Analytics

Introduction

Design Brief

Introduction

Developing a content plan

Creating photos and videos

Introduction

Google Ads Overview

Step by step guide to setting up your own Google Ads campaign

Interpreting the results

Setting up Google Ads tracking

Introduction

Social Media in 2021

Setting up a Facebook Business Account

Instagram and using #hashtags

Setting up a YouTube business account

Setting up a Facebook Group

Introduction

Step by step guide to setting up a Facebook advertising campaign

Interpreting the results

Introduction

The role of the media and its pros and cons

Pitching a newsworthy story

Building relationships with journalists

Writing a media release

Interview tips

Introduction

The importance of developing referral pathways and partnerships

Initiatives to enhance relationships and increase referrals

Developing a referrer database – who are you going to contact, how and when

Introduction

Creating unique patient initiatives

Step by step guide to setting up an electronic newsletter

Introduction

Responding to prospective patient enquiries: phone scripts, emails and processes

From initial enquiry to last visit: why every touch point along the way is critical in creating a positive patient experience